A cheap to expensive product costing one rupee less is a tried and tested marketing strategy which has gone down extremely well with both consumers and sellers globally. Consumers of course, like always, are the gullible lot.So the consumer believes that he/she is paying nearly hundred rupees less where as it is just the other way around.
That one rupee-less marketing strategy is not my woe. It is the one rupee that we do not usually get back from the shopkeeper is! Of course, if you are paying by card then the exact amount is debited but if you pay by cash, it is very likely that you are expected to forget about that one rupee. I usually sense embarrassment in asking for that one rupee back and I am sure many others can relate with me. Imagine the scene with other customers around you and you asking for your very own one rupee! After all, what can one rupee buy these days? And why should that one rupee matter to you after purchasing, lets say as in the picture above, a book for Rs. 299? What is one rupee, after all?
A couple of months ago, I remember the embarrassment I felt when my mother asked for that one rupee back from a reputed shoe shop in a plush mall. I behaved as if I was just not there. And I was even cheeky enough to nonchalantly walk out of the shop as my mum gave the shopkeeper a well-deserved piece of her mind.
However, when I went to a book store in my local market a few days ago I felt awkward not getting my one rupee back. Would they have sold the book to me if I had one rupee less? No. Where does that one rupee go? I doubt if it goes to a good cause else the shop would have flashed it in their shop or even kept a charity box. And like my mother says, you rather give it to a handicapped beggar sitting outside the same shops than to shops who have found another way to make profits illegally.
Well, I didn’t ask for that one rupee back.
Time to finally not look down upon one of those shrilled-voice women who wear garish makeup, carry a Gucci bag and Prada shoes (no, not describing my mother but how she would love to have these high-end products one day!) but when it comes to their one rupee, embarrassment is not in their dictionary!